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Privacy Policy

Mkart – Privacy Policy


Mkart (“we”, “our”, “us”) provides an online shopping platform for grocery products and related services. This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you use the Mkart mobile application or website.

By accessing or using Mkart, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following categories of personal information:

1.1 Information you provide

  1. Name
  2. Email address
  3. Phone number
  4. Delivery addresses
  5. Profile preferences
  6. Payment method details (tokenized; we don’t store full card details)

1.2 Information collected automatically

  1. Device information (model, OS version)
  2. IP address, browser type
  3. App usage analytics
  4. Search and shopping activity

1.3 Location Data

We may collect approximate or precise location data (with your permission) to:

  1. Suggest nearby products/availability
  2. Enable delivery tracking

1.4 Third-party Sources

We may receive verified payment or authentication info from:

  1. Payment gateways (e.g., PayFast)
  2. Communication platforms (e.g., WhatsApp OTP login)


2. How We Use Your Information

We use your information to:

  1. Provide and improve app functionality
  2. Process orders, payments, deliveries, and returns
  3. Deliver personalized offers and recommendations
  4. Prevent fraud and unauthorized access
  5. Send notifications — order status, promotions, account updates
  6. Maintain service performance and security


3. Sharing of Information

We may share data only when necessary, including with:

  1. Delivery partners to complete shipments
  2. Payment service providers
  3. SMS/Email/WhatsApp notification services
  4. Analytics and cloud hosting providers
  5. Government authorities only when legally required

We do not sell or rent your personal data to third parties.


4. Data Retention

We retain data:

  1. As long as your account is active
  2. As needed for legal, taxation, and audit requirements

After required retention periods expire, we securely delete or anonymize data.


5. Account Deletion

Users may request account deletion at any time.

To delete your Mkart account, please email:

support@mkart.pk

Your personal data will be erased except where retention is required by law.


6. Security Measures

We implement industry-standard data protection practices:

  1. Encryption at rest and in transit
  2. Secure authentication (OTP, tokenized sessions)
  3. Fraud and abuse monitoring
  4. Restricted access controls

No system can guarantee 100% security, but we continuously update safeguards.


7. Communication Preferences

You may manage notification settings in the app.

Promotional communications can be unsubscribed anytime.


8. Children’s Privacy

Mkart is not intended for users under 13.

We do not knowingly collect data from minors.


9. Changes to This Policy

We may update this Privacy Policy.

Changes will be posted within the app with a revised “Last Updated” date.


10. Contact Information

For privacy inquiries or data requests:

support@mkart.pk